Commissioned to develop a suite of static and animated assets, Buck led the visual direction for the launch of the new Watch8 and Watch8 Classic. From initial strategy and modelling through to final concepts and asset delivery, the team created three key visuals deployed across Samsung’s global marketing, in-store, and out-of-home campaigns. Client: Samsung Studio: Buck Executive Creative Director: Gareth O'Brien Executive Producer: Erica Ford Producer: Jordan Howes Creative Director: Adrian Lawrence Technical Director: Corin Sadlier, Elijah Akouri Lead 3D: Josh Edwards Art Director: Malisa Perona 3D Modelling: Harry Warne, Ben Holden 3D Artists: Rifat Muharram, Omid Vojdani, Adam Rozanski, Rory Mclean, Harrison Grant, Dan Darling, Nejc Polovsak Compositors: Chuong Vu, Fiona Lu