For the release of the Xbox Elite Wireless Controller Series 2, the Sequence team led the visual direction—merging technical with minimalist visual design. Tasked with showcasing the controller’s customizable features and interchangeable components, we built a high-impact cinematic spot defined by sharp visuals and deliberate motion. The result: a polished, performance-driven announcement that reached over 2.6 million views on release. Client: Microsoft Agency: Ayzenberg Group Directed by Sequence Group Executive Producer: Dan Sioui Creative Director: Ian Kirby Art Director: Eric Wada Production Coordinator: Graeme Green Design Lead: Mark Stuckert Animation Lead: Anne Jans 3D Artists: Lorcan O'Shanahan, Ben Stoner, Christian Whiticar, Eric Wada, Zach Ng, Harrison Grant Compositing: Jacob Owens