As part of the new apparel release, Lululemon wanted to create a series of animations showcasing the latest technology used in their jackets. The CG needed to match live action plates and depict macro level details used throughout the garments. The team at Sequence used a combination of Maya, Cinema 4D and Marvellous Designer to recreate the simulations.
Studio - Sequence Group
Creative Direction - Ian Kirby
Art Direction - Harrison Grant
Animation - Zach Ng, Ben Stoner and Harrison Grant