Richmond’s project brief was to create an immersive stadium experience for all Tiger fans at the MCG to kick off every home game. I was tasked with both designing and animating the countdown.
Combining both Vision Screen and two levels of LED content, running for 60 seconds, the visuals were then synced to an audio score that was to accumulate with the iconic Richmond tiger roar.
The animation portion of the project utilised both sound design alongside reactive visuals of players and type. The final outcome was a beautiful, engaging and eye-catching piece which Richmond was incredibly pleased with.
Client - Richmond Football Club
Agency - KOJO